Panasonic steps up 3D TV set production by 30 per cent

Technology giant, Panasonic have stepped up 3D TV set production by 30% after the company said they were encouraged by a “strong reaction” to the new technology from consumers.

Panasonic have already sold out of its entire stock of 3D televisions in the US and now the company aim to capitalise on the growing interest in the technology by increasing production for other markets.

Speaking to the Financial Times, Hirotoshi Uehara, the head of Panasonic’s TV business, admitted that the company had responded quickly.

“We’ve had a very strong reaction,” he said Uehara, “Our plasma panel factory is at full capacity but we’ve increased 3D panel production by 30 per cent compared to our original plan.”

The Panasonic chief is hopeful that businesses will want the technology as he can see the benefits that the technology will bring. He said:

“My thinking is that 3D shouldn’t just be limited to broadcast television, it should reach a range of industries, such as video conferencing or PowerPoint presentations. That in turn will boost the size of the [market].”

A number of technology manufacturers are already in the process of producing 3D TVs. The Samsung PN50C7000 and the Samsung UN46C7000 are already available to pre-order, while Sony are also planning on releasing their 3D TVs very soon in the USA and UK.

The demand for 3D television has already led to major broadcasters such as BSkyB announcing plans to launch their own 3D TV channel in 2010 and other broadcasters look set to follow.