A market research company has claimed that around 40% of homes in Western Europe will own a 3D TV by 2015.
Market research company , Futuresource, said that 10 million TVs are sold in the UK each year so the average household is purchasing a new television every 2.5 years.
However, despite this positive prediction, Wired.co.uk reports that not many people are buying 3D TVs. Panasonic marketing director, Andrew Denham, has put the blame firmly at the feet of Hollywood for the poor uptake in 3D television sales.
“Hollywood damaged 3D by rushing so many badly converted films out in Avatar’s wake,” Denham said at the recent Intellect Consumer Electronics 2011 show. “What we need now is the next level, the next Avatar. And that’s a big ask, I think.”
The outlook isn’t all gloomy though. Another market research firm, iSuppli estimates that 3D TV sales will grow by 5.5% in 2011 from 4.2 million units in 2010.
The top five 3D TV manufactorers, Samsung, LG, AUO, CMI and Sharp expect penetration of 3D TVs to reach 20% by the end of 2011.
New data released indicates that Samsung are by far and away the market leaders when it comes to 3D televisions at the present time. Samsung’s LCD 3D TVs accounted for 60% of all 3D TV sales during the period of May 22nd and June 18th.